SEO Case Study #2
2-location Construction Equipment Rental Business
Background on the Business
This two location equipment rental business is well-known in the outskirts of the Kansas City, Missouri area. This business offers a large assortment of construction equipment as well as shop tools, landscaping equipment, and more. Being a long-time customer of integraRental’s equipment rental software, they decided to see what our new SEO services could do for them. With the goal of improving their overall digital presence, and increasing their online visibility, and growing revenue, the business met with our Digital Experience Consultants and we laid out a strategy to deliver results.
SEO Strategy
- New Website – This business only had an eRental site with our software that they were using as their website. We created a new website to build on that foundation and build their site authority on Google.
- Local SEO – We produced geo-specific content to help their website appear in search results where they wanted to capture new business. We optimized their business listings for better visibility.
- Keyword tracking & analysis – We tracked and regularly reviewed keywords the business wanted to rank for and the keywords the business was currently ranking for. We worked on implementing those keywords into the content throughout their website.
- Content creation – We produced content based on their geo and keyword goals to boost their keyword portfolio and help raise their website in search engine rankings.
- Metadata Audit – Our Digital Experience Consultants reviewed, adjusted, and created meta data content for both their new website and their eRental website and submitted all of their pages to Google for indexing.
3-Month Results
December 2023 through February 2024
- 90% increase in website clicks on Google
- 299% increase in website impressions on Google
- 121% increase in organic keyword portfolio
- 70% increase in New Website Users
- 67% increase in Number of Page Views
- 70% increase in Event Actions Taken on the Website
6-Month Results
December 2023 through May 2024
- 454% increase in website clicks on Google
- 892% increase in website impressions on Google
- 138% increase in organic keyword portfolio
- 385% increase in new website users
- 392% increase in number of page views
- 399% increase in event actions taken on the website
*Results vary depending on a number of factors including geography, website traffic, competitor efforts, Google algorithm changes, and more.
**Search Engine Optimization (SEO) subscriptions available only to integraRental customers who have an integraSoft-managed website.
